{"title":"LILAY PRO（toB）","description":"","products":[{"product_id":"treatment-balm-ex","title":"Treatment Balm EX 40g","description":"\u003ch2 class=\"appsItemDetailCustomTag_description\"\u003e\u003cstrong\u003e商品の特徴\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"appsItemDetailCustomTag_description\"\u003e\u003cmeta charset=\"utf-8\"\u003eLILAY PROFESSIONALが提唱する「予防的ヘアケア」のコンセプトに基づき、大人気のトリートメントバームがプロ専用として生まれ変わりました。\u003c\/p\u003e\n\u003cp class=\"appsItemDetailCustomTag_description\"\u003e独自の柔らかく伸びのよいテクスチャーや使用感など、使いやすさとデザインのしやすさはそのまま。\u003c\/p\u003e\n\u003cp class=\"appsItemDetailCustomTag_description\"\u003eケア性能を高めるため、国産の白樺樹液エキス、カンゾウ葉エキス、マヨラナ葉エキスなど、\u003cmeta charset=\"utf-8\"\u003e頭皮・頭髪環境を整える植物由来の有効成分を新たに採用。\u003c\/p\u003e\n\u003cp class=\"appsItemDetailCustomTag_description\"\u003e人気の秘訣でもあるLILAYオリジナルの優しいシトラスの香りは変えず、精油量を増やすことで香りに深みを持たせました。\u003c\/p\u003e\n\u003cp class=\"appsItemDetailCustomTag_description\"\u003e\u003cmeta charset=\"utf-8\"\u003e全体に占める天然由来成分量も95％から97％に引き上げ、性能と安全性の両方を向上させたサロン専売品のヘアバームです。\u003c\/p\u003e\n\u003cp class=\"appsItemDetailCustomTag_description\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"appsItemDetailCustomTag_description\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0801\/9125\/8913\/files\/EX12__1-04.png?v=1697952766\"\u003e\u003c\/p\u003e\n\u003cp class=\"appsItemDetailCustomTag_description\"\u003e \u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0801\/9125\/8913\/files\/EX13__1-05.png?v=1698028359\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0801\/9125\/8913\/files\/EX13__1-05.png?v=1698028359\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0801\/9125\/8913\/files\/A6-105x148_-01_8cfa76eb-d0b5-462d-a109-b100d30f6201.png?v=1695912308\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eLILAY PROFESSIONALの\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003e予防的ヘアケア\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"appsItemDetailCustomTag_description\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0801\/9125\/8913\/files\/EX1__1-01_0d570f4e-cfe9-454a-aaca-5c5f7bf7d213.png?v=1697986996\"\u003e\u003c\/p\u003e\n\u003cp class=\"appsItemDetailCustomTag_description\"\u003e \u003c\/p\u003e\n\u003ch2 class=\"appsItemDetailCustomTag_description\"\u003e \u003cstrong\u003eヘアケアにも「予防医療」を\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003cp class=\"appsItemDetailCustomTag_description\"\u003eヘルスケアの領域で提唱される「\u003cstrong\u003e予防医療\u003c\/strong\u003e」とは、病気になってから治療を受けるのではなく、まず病気にかからないよう対策を行うこと。\u003c\/p\u003e\n\u003cp class=\"appsItemDetailCustomTag_description\"\u003e一次予防としてバランスの良い食生活、適度な運動などを心がけて健康な状態を保つことからはじめ、状態にあわせて二次予防、三次予防を活用することによって『QOL（Quality Of Life）』の向上を目指すことが予防医療の目的です。\u003c\/p\u003e\n\u003cp class=\"appsItemDetailCustomTag_description\"\u003eこの予防医療の考え方をヘアケアにも取り入れ、\u003cstrong\u003eヘアデザインを\u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e長く楽しめる頭髪・頭皮環境を保つための対策を行うこと\u003c\/strong\u003eを、\u003cmeta charset=\"utf-8\"\u003eLILAY PROFESSIONALは\u003c\/span\u003e『\u003cstrong\u003e予防的ヘアケア\u003c\/strong\u003e』と定義し、これをブランドのキーコンセプトとしています。 \u003c\/p\u003e\n\u003cp class=\"appsItemDetailCustomTag_description\"\u003e \u003c\/p\u003e\n\u003cp class=\"appsItemDetailCustomTag_description\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0801\/9125\/8913\/files\/EX7__1-02_a3eab211-089a-422e-bbf0-45e34c67a343.png?v=1697866873\"\u003e\u003c\/p\u003e\n\u003cp class=\"appsItemDetailCustomTag_description\"\u003e\u003cmeta charset=\"utf-8\"\u003e予防的ヘアケアは『\u003cstrong\u003eデザイン・ケア・クレンズ\u003c\/strong\u003e』の3要素から成り立ちます。\u003c\/p\u003e\n\u003cp class=\"appsItemDetailCustomTag_description\"\u003eこれらはヘアケアにおける基本要素であり、\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eまた相互に「デザインしながらケアをする」「クレンズによるデザインへの影響、ケア効果の促進」といった相関関係を持つため、予防的ヘアケアとして推奨される\u003cmeta charset=\"utf-8\"\u003e健やかな頭髪・頭皮環境の維持に向けた対策は、この3要素の関係性に着目することが重要です。\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"appsItemDetailCustomTag_description\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0801\/9125\/8913\/files\/EX9__1-03.png?v=1697950001\"\u003e \u003c\/p\u003e\n\u003cp class=\"appsItemDetailCustomTag_description\"\u003eお客様に対し、ヘアデザインを長く楽しめるよう\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e頭髪・頭皮環境の維持、改善に向けたアドバイスを行い、長期的な信頼関係の構築を大事にされている美容師の皆様にとって、LILAY PROFESSIONALは最適なツール。\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"appsItemDetailCustomTag_description\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eサロンワークを通して、\u003cmeta charset=\"utf-8\"\u003eお客様の『\u003cstrong\u003eQOH（Quality Of Hair-Care）\u003c\/strong\u003e』の向上に貢献できるブランドであることを目指しています。\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"appsItemDetailCustomTag_description\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"appsItemDetailCustomTag_description\"\u003e \u003c\/p\u003e","brand":"LILAY","offers":[{"title":"40g","offer_id":47021796262177,"sku":"LLY0031B","price":1859.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/9125\/8913\/files\/TBEX1__1.png?v=1695886695"},{"product_id":"on-off-shampoo","title":"On \u0026 Off Shampoo \/ Treatment","description":"\u003cdiv class=\"appsItemDetailCustomTag_youtube\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/LsUi3R4nles?si=ADBArZCOxLstxna2\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cdiv class=\"appsItemDetailCustomTag_youtube\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/iuZU4g0jaMA?si=jfc3ZBB_7_tnrNmo\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cimg width=\"100%\" height=\"100%\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0801\/9125\/8913\/files\/Shopify___PRO-04.png?v=1734936672\"\u003e \u003cimg width=\"100%\" height=\"100%\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0801\/9125\/8913\/files\/Shopify___PRO-05.png?v=1734936672\"\u003e \u003cimg width=\"100%\" height=\"100%\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0801\/9125\/8913\/files\/Shopify___PRO-06.png?v=1734936672\"\u003e \u003cimg width=\"100%\" height=\"100%\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0801\/9125\/8913\/files\/Shopify___PRO-07.png?v=1734936674\"\u003e \u003cimg width=\"100%\" height=\"100%\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0801\/9125\/8913\/files\/Shopify___PRO-08.png?v=1734936695\"\u003e \u003cimg width=\"100%\" height=\"100%\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0801\/9125\/8913\/files\/Shopify___PRO-09.png?v=1734936695\"\u003e \u003cimg width=\"100%\" height=\"100%\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0801\/9125\/8913\/files\/Shopify___PRO.png?v=1734936732\"\u003e\u003c\/p\u003e","brand":"LILAY","offers":[{"title":"シャンプー（サロン専売）：500mL","offer_id":50087680737569,"sku":"LLY0403B","price":2508.0,"currency_code":"JPY","in_stock":true},{"title":"シャンプー（サロン専売詰替）：960mL","offer_id":50131141722401,"sku":"LLY0404B","price":4752.0,"currency_code":"JPY","in_stock":true},{"title":"シャンプー（一般商品）：300mL","offer_id":50131141755169,"sku":"LLY0401B","price":1841.0,"currency_code":"JPY","in_stock":true},{"title":"シャンプー（一般商品詰替）：280mL","offer_id":50131141787937,"sku":"LLY0402B","price":1775.0,"currency_code":"JPY","in_stock":true},{"title":"シャンプー（一般商品パウチ）：20mL","offer_id":50131141820705,"sku":"LLY0405B","price":178.0,"currency_code":"JPY","in_stock":true},{"title":"トリートメント（サロン専売）：500mL","offer_id":50716130836769,"sku":"LLY0408B","price":2508.0,"currency_code":"JPY","in_stock":true},{"title":"トリートメント（サロン専売詰替）：960mL","offer_id":50716130869537,"sku":"LLY0409B","price":4752.0,"currency_code":"JPY","in_stock":true},{"title":"トリートメント（一般商品）：300mL","offer_id":50716130902305,"sku":"LLY0406B","price":1841.0,"currency_code":"JPY","in_stock":true},{"title":"トリートメント（一般商品詰替）：280mL","offer_id":50716130935073,"sku":"LLY0407B","price":1775.0,"currency_code":"JPY","in_stock":true},{"title":"トリートメント（一般商品パウチ）：20mL","offer_id":50716130967841,"sku":"LLY0410B","price":178.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/9125\/8913\/files\/500ml.jpg?v=1722677648"},{"product_id":"scalp-purifying-cleanser","title":"Scalp 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src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0801\/9125\/8913\/files\/SPCP.png?v=1722678093\"\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"LILAY","offers":[{"title":"サロン専売ボトル：150mL","offer_id":50087701414177,"sku":"LLY0412B","price":1914.0,"currency_code":"JPY","in_stock":true},{"title":"サロン専売詰替え：140mL","offer_id":50131189137697,"sku":"LLY0413B","price":1782.0,"currency_code":"JPY","in_stock":true},{"title":"一般向けボトル：100mL","offer_id":50131189170465,"sku":"LLY0411B","price":1709.0,"currency_code":"JPY","in_stock":true},{"title":"一般向けパウチ：6mL","offer_id":50131189203233,"sku":"LLY0414B","price":118.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/9125\/8913\/files\/150ml_0b85535f-d8f5-4f0f-844e-aa92fe783a03.jpg?v=1722678078"},{"product_id":"treatment-hair-oil","title":"Treatment Hair Oil  75mL","description":"\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0801\/9125\/8913\/files\/THOP.png?v=1722678262\"\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"LILAY","offers":[{"title":"サロン専売品：75mL","offer_id":50087717437729,"sku":"LLY0416B","price":2310.0,"currency_code":"JPY","in_stock":true},{"title":"一般向け商品：50mL","offer_id":50131205587233,"sku":"LLY0415B","price":1841.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/9125\/8913\/files\/75ml.jpg?v=1722678248"},{"product_id":"curl-defining-mist","title":"Curl Defining Mist  100mL","description":"\u003cdiv class=\"appsItemDetailCustomTag_youtube\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/swll7E-Od0c?si=BN3UnrYvSQJdNret\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cdiv class=\"appsItemDetailCustomTag_youtube\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/xkmOUa2m9t0?si=7yFC6RO9bAmUG3qE\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0801\/9125\/8913\/files\/CDMP_8bcde892-532d-41ad-aefb-30bbd286c757.png?v=1722685313\" alt=\"\"\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"LILAY","offers":[{"title":"サロン専売品：100mL","offer_id":50087724613921,"sku":"LLY0418B","price":1848.0,"currency_code":"JPY","in_stock":true},{"title":"一般向け商品：80mL","offer_id":50131217908001,"sku":"LLY0417B","price":1643.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/9125\/8913\/files\/100ml_59c422a9-11b2-40cf-924f-9a297b42fe9f.jpg?v=1722678396"},{"product_id":"oval-shampoo-brush","title":"OVAL SHAMPOO BRUSH","description":"\u003ch2\u003e\u003cstrong\u003e【新発売】オーバルシャンプーブラシ\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cdiv style=\"border: 2px solid #f5f5f5; padding: 10px; margin-bottom: 20px; border-radius: 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